Tracey Northcott Consulting/The 3 Core Pillars of Branding Your AirBNB

  • Free

The 3 Core Pillars of Branding Your AirBNB

  • Started Feb 9, 2021 at 9:30 AM JST

FREE WEBINAR - ACCESS REPLAY INSTANTLY
Is your listing lost in the sea of "Airbnb"?

Whether you have a cabin, an igloo or an inner city condo, branding is your key to standing OUT amongst the competition.

In this 1 hour webinar with Tracey Northcott of The Wholehearted Host, you will discover the 3 core pillars of branding that will make your listing stand out.

Discover why all Airbnb hosts need to establish their brand in a busy post-Covid marketplace.

Hi there, I am Tracey.

I have been hosting Short Term Rental (STR) properties for close to a decade. I started with a single apartment near my house for family and friends. I was able to grow the business to a 7 figure empire within 3 years. 

There were so many lessons I learned along the way. Now it is time for me to share these lessons and help you create a profitable and sustainable business for yourself. 

If you can answer yes to any of the following, this webinar is for you:

Existing Hosts:
  • You are not getting the right guests.
  • You are not getting consistant 5 star reviews.
  • You are dealing with constant discount requests.
  • You struggle with low pricing (ADR).
  • You have low occupancy and few repeat bookings
  • You are bending over backwards to try to please everybody. 
  • You are wanting to move to a direct booking model. 
New Hosts:
  • You are overwhelmed by all the decisions needed during set up.
  • You are worried about how to avoid all the horror stories in the media. 
  • You want to know how to stand out in all of the established listings.
  • You want to create a memorable guest experience.

The answer to all of these questions is Branding!

Having a consistant and cohesive brand for your Airbnb or Short Term Rental allows you to:
  • Move to a higher ADR (Average Daily Rate) and avoid the discounting race to the bottom.
  • Attract the right guests for your property and style of hospitality
  • Take the guess work from design and decor
  • Create a memorable guest experience to increase repeat bookings
  • Consistently get 5 star reviews
  • Provide a framework for your private marketing on social media
  • Reduce ad spend for direct booking advertising

Hang on just a moment...

You might be asking these questions too:
  • This all seems a bit over the top for an Airbnb business? 
  • It is just a place to sleep right? 
  • Don't I just need to make a listing and wait for the money to roll in? 
  • This all seems like it is way too hard...
  • Doesn't Airbnb take care of the marketing? 

In under an hour you will discover:

  • the three core pillars your brand
  • the benefits of branding your Airbnb
  • examples of different niches
  • why your brand is more than simply a logo
  • how your brand impacts all areas of your business
  • how to leverage your brand for higher profits
PLUS:
I'll share some real world case studies. How defining my Brand and my Ideal Guest Avatar (IGA) in my own business allowed me to: 
  • maximise my profits and ADR
  • increase repeat business 
  • have my past guests refer other guests and do my selling for me

Timezones:

The Webinar replay is up now. Just click on the link to get instant access to the full content.

JST Tokyo 9:30am Tuesday
GMT London  00:30am Tuesday 
AEDT Sydney  11:30am Tuesday
EST New York 7:30pm Monday 
PST California 4:30pm Monday 

Replay will be available if you miss the live event. But there will be a special offer for people who are able to join live. 

Tracey Northcott

Guest experience specialist
Writer, Speaker, Mentor

I have been hosting a long time. I know what works and what challenges you are likely to be facing right now - I have seen it all.

I know how to tweak your listings, your property and also your mindset. You can start to attract the best guests to enhance your business. I can help you scale a single property to a 7 figure business - just like I did.

Let me help you achieve shocking success in your STR hosting business too.

Want to be kept informed?

Sign up to get all the latest STR info delivered right to you.

Your email will NEVER be shared. I hate spam too. Unsubscribe at any time.